Get ready for an exciting new series on Prime Video that’s about to transform the way you shop! Buy It Now, hosted by the charismatic JB Smoove, premieres on October 30, 2024. This innovative business competition will feature everyday entrepreneurs pitching their groundbreaking products to an audience and a panel of expert judges, including celebrities like Gwyneth Paltrow and Tony Hawk. One of the standout products you’ll want to keep an 

eye on is the Forever Sponge—a true marvel in the kitchen!

The Forever Sponge is not your average kitchen sponge. Designed to be cut-resistant and antimicrobial, this sponge is built to last a lifetime. Unlike traditional sponges that tear and need to be replaced regularly, the Forever Sponge provides a durable and effective cleaning solution. It’s eco-friendly and hassle-free, making it a must-have for any household. Imagine a sponge that never wears out—what a game-changer!

In Buy It Now, entrepreneurs have 90 seconds to pitch their products to The 100, a select group of potential customers. If they succeed in impressing this audience, they move on to present to a panel of celebrity judges and Amazon executives. The goal? Secure a spot in Amazon’s exclusive Buy It Now Store and potentially win $20,000 to invest in their business.

The series kicks off with three episodes released on October 30, followed by weekly drops until January 8, 2025. As viewers, you’ll have the chance to discover innovative products like the Forever Sponge and shop for them directly on Amazon. The Buy It Now Storefront will launch alongside the show, allowing you to easily access the products featured in each episode.

To check out the Forever Sponge and other exciting items, simply visit the Buy It Now Store on Amazon (search for “Buy It Now” or scan the QR code featured in each episode).

The first episode will showcase exciting products like:

• Armbie: A dual-arm support sling that offers comfort and security.
• Forever Sponge: The world’s first cut-resistant, antimicrobial sponge that lasts forever.
• Maddie’s Natural Sweetener: A vegan and gluten-free sugar alternative that tastes just like the real thing.
• Mixxtape: A modern music player that combines nostalgia with cutting-edge technology.
• Nimble: The world’s first smart at-home nail salon.

These innovative products are just a glimpse of what you can expect in the series!

The Forever Sponge is just one of the innovative products you’ll discover in Buy It Now. Tune in and be inspired by the creativity of American entrepreneurs. It’s time to change the way you think about cleaning products and elevate your kitchen experience. Get ready to buy it now!